RÉSUMÉ
A creative Digital Experiences Strategist with over 10 years of diverse experience across industries, connecting product-level decision making to the end-user experience. Proven track record designing, launching, and optimizing multi-platform brand activations — audience growth of 1M+ and community programs with 200+ active participants.
Skills
Facebook · Instagram · Threads · TikTok · YouTube Shorts · X / Twitter · YouTube · Emerging Digital Platforms · Content Strategy · Creative Production · Copywriting · Memes · Cross-Functional Collaboration · Analytics and Measurement · Digital Marketing · Brand and Campaign Management · Leadership · Agency and Vendor Management
Career History
Northrop Grumman · Falls Church, VA
July 2025 — PresentSocial Media and Digital Experience Strategist
- Driving social strategy for enterprise tradeshows and product launches, coordinating Brand, TA, Communications, and Creative across organic and paid channels.
- Partnering on DEVIATION, Northrop Grumman’s first text-based RPG — go-to-market, content, and launch planning.
- Testing emerging ad products and formats to identify high-performing tactics for future campaigns.
ByteDance – Nuverse – MARVEL SNAP · Irvine, CA
July 2022 — July 2025Senior Publishing Manager (Social and Community)
- Scaled the official MARVEL SNAP Discord from 10k to 150k members with community programs, content calendars, and governance frameworks.
- Launched an in-house creator program — 200+ creators across YouTube, TikTok, and Twitch amplifying launches and seasonal updates.
- Directed social strategy and creative, reaching 1M+ players; managed a Discord mod team of 20+ for global coverage.
- Led agency work with a $200k annual budget for 6 Twitch streaming events (Q3 2023–Q4 2024).
Northrop Grumman · San Diego, CA
February 2021 — June 2022Social Media Lead
- Social lead across Aeronautics, Space, and Defense Systems — James Webb launch coverage and ongoing B-21 communications through Legal and InfoSec.
- Creative and content strategy across Twitter, Instagram, Facebook, and LinkedIn balancing technical accuracy with engagement.
Riot Games · Los Angeles, CA
December 2012 — April 2020Social Media Strategist · Social Media Specialist · Player Support Specialist
- Global Social Lead for Teamfight Tactics and Central English League of Legends accounts (Facebook, Twitter, Instagram, TikTok, Giphy).
- A/B testing on bi-weekly release assets — average +44% reach lift.
- Overhauled the League of Legends Giphy channel — 1B+ GIF views.
- Built and managed a 6-person social support team with QC frameworks and 4.5/5 satisfaction scores.
A PDF version is coming soon.